[vc_row][vc_column][vc_column_text]<\/p>\n
<\/iframe><\/p>\n<p>[\/vc_column_text][vc_btn title=”More customer cooperation cases” color=”orange” align=”center” link=”url:https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLq8TjJIbetGShzgiFQkyifcWIp3aKG8ZD|||”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1655352118172{margin-right: 100px !important;margin-left: 100px !important;}”][vc_column][vc_row_inner el_class=”container”][vc_column_inner][vc_column_text]<span style=\"font-family: roboto; font-size: 12pt;\">Setting up an e-commerce business as a sole proprietorship or with a business partner is far from an easy adventure. There are many moving parts, and maintaining a positive trajectory requires an ongoing, full-time effort.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Even the most well-intentioned leaders can easily miss details and let things slip through the cracks that hinder rapid growth.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Yann started a company in 2018 after working in product development and software engineering at large enterprises. He brings direct-to-consumer brands and leverage proprietary experience to power the growth of those brands.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Yann’s client portfolio includes:<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">* Amazin’ Aces – develop pickleball sets and rackets<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">* ColorIt – produces quality art supplies and publishes adult coloring books.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">* Hudson Durable Goods — making aprons and bags for male creators.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">*Patient Aid — manufactures medical scales and lifting slings for moving immobile patients.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">* Amazon’s best seller<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">All of these brands have one thing in common; they sell directly to consumers on Amazon and through their own websites.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">In acquiring these companies and starting to address the logistics issues surrounding their development, Yann faced some challenges, and they turned to <\/span><span style=\"font-family: roboto;\">Supplyia is to help.<\/span><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\"><img decoding=\"async\" class=\"alignright wp-image-4263\" src=\"https:\/\/www.supplyia.com\/wp-content\/uploads\/2022\/06\/supplyia-product-case-study.jpg\" alt=\"supplyia product case study\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.supplyia.com\/wp-content\/uploads\/2022\/06\/supplyia-product-case-study.jpg 300w, https:\/\/www.supplyia.com\/wp-content\/uploads\/2022\/06\/supplyia-product-case-study-100x100.jpg 100w, https:\/\/www.supplyia.com\/wp-content\/uploads\/2022\/06\/supplyia-product-case-study-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Challenge<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">There are three challenges Yann wants to overcome:<\/span><\/p>\n<ol>\n<li><span style=\"font-family: roboto; font-size: 12pt;\">Need to systematize design and manufacturing solutions<\/span><\/li>\n<li><span style=\"font-family: roboto; font-size: 12pt;\">Reduce cost of sales (COGS) to control financials<\/span><\/li>\n<li><span style=\"font-family: roboto; font-size: 12pt;\">Capacity constraints and rapid production for some of their customers’ major SKUs.<\/span><\/li>\n<\/ol>\n<p> <\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Systematization of Design and Manufacturing Solutions<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">The company is facing resource challenges related to the availability of capital and the ease of the product creation cycle. Yann is becoming <\/span><span style=\"font-family: roboto;\">need a cost-focused partner to help.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">“Finding resources to do a project like this is very <\/span><\/strong><span style=\"font-family: roboto;\"><strong>difficulty, I’m more focused on top line than cost,”<\/strong> Yann said. “Products have a life cycle, and Supplyia <\/span><span style=\"font-family: roboto;\">gives us an innovative way to hire designers without having to use our resources. “<\/span><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Finding a way to confidently navigate the product creation process from design to manufacture is not easy. Along the way, there are many roadblocks that can extend the time.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">The partnership with supplyia helps Yann to systematize the design and manufacturing solutions they provide to their clients.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">“I could have a team doing this, <\/span><\/strong><span style=\"font-family: roboto;\"><strong>but I probably wouldn’t hire a team to do that,”<\/strong> Yann said.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Reduce cost of goods sold<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Reducing the cost of goods sold is the number one goal of any DTC-focused company. Yann’s client brand was facing this problem and turned to Supplyia to help reduce COGS and increase profit margins accordingly.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Capacity constraints for major SKUs<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">Yann and his team also faced capacity constraints on some major SKUs. <\/span><span style=\"font-family: roboto;\">Lost sales occurred because production was not fast enough to meet demand.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">Delivery times have also been pushed back, making timely fulfillment of customer orders a challenge. Progress has stalled, while Young’s team is constantly being told. <\/span><span style=\"font-family: roboto;\">“It can be done in a week.”<\/span><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">While visiting the factory, Yann found that the factory was much smaller than expected. At this point, he turned to Supplyia for help, hoping to get things back on track.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">Beyond the functional issues of producing products and protecting profits, it’s easy for entrepreneurs to get addicted to browsing Alibaba for the next great opportunity to improve their product<\/span><span style=\"font-family: roboto;\">.<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Falling down Alibaba’s “rabbit hole”<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">China-owned Alibaba Group, one of the world’s largest tech companies, is involved in various holdings but focuses on e-commerce.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Many DTC and e-commerce brands use Alibaba as a sourcing marketplace to develop ideas for improving existing products, or to find products to buy cheaply and sell online for a decent profit.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">In our interview, Yann talked about how easy it is to fall down Alibaba’s “rabbit hole,” saying, <strong>“<\/strong><\/span><strong><span style=\"font-family: roboto;\">I could spend my life falling down the rabbit hole of Alibaba and still not get what I need to accomplish. “<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Shifting focus from Alibaba to innovation helps to systematize the creative process and Yann’s customers.<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Solution<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">The partnership with Supplyia opens new doors for Yann to help them streamline operations, reduce COGS, minimize capacity issues, and advance their time-to-market.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">The variety of solutions and positive word-of-mouth Supplyia offers to customers made the decision easy for Yann.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">“Supplyia has many value propositions as you climb the product creation ladder with relatively little up-front cost,” Yann said. “<\/span><span style=\"font-family: roboto;\">We consider them as our strategic product development arm. “<\/span><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Yann believes that research innovations that help entrepreneurs find new products to sell to insiders will be the next big opportunity.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">“If Supplyia can do this digitally, it’s a dream for people like me. This kind of innovation is where we’re starting to work together.”<\/span><\/p>\n<p> <\/p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: roboto;\">Result<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">According to Yann, developing a strong product line isn’t always about adding new ideas, it’s about “making what you already have better to reduce the cost of goods sold”.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Here are some highlights of Yann’s collaboration with Supplyia:<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\"><strong>*<\/strong>The former owner of Amazin’ Aces pickleball sourced from a supplier that Yann and his team were dissatisfied with. “We knew there was a middleman, so we came to Supplyia to find a new manufacturer.<\/span><span style=\"font-family: roboto;\">“<\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\"><strong>*<\/strong>Young and his team worked with Supplyia to develop a new packaging design for Amazin’ Aces and a ball backpack to make the gaming device more portable and <\/span><span style=\"font-family: roboto;\">easy to carry.<\/span><\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\"><strong>*<\/strong>Hudson Durables hopes to keep the cost of the product below its target price. We help them buy parts from different suppliers to be more competitive and assemble them in our warehouse. During the assembly process, we check the products one by one. By the way, if there are small defects, we will fix them. If the products have serious quality problems, we will return them to the factory.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">*Finally, the collaboration on ColorIt’s new case helped the brand enter the market with a fresh look.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">The future is bright for Yann as they look forward to helping more customers enter the market with new, improved products, ready to make an impact in a variety of niche markets, while protecting COGS and the integrity of the production process.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">Through working with Supplyia, Yann has been able to decrease COGS by 40-50% on a SKU, partnered with new factories in China to tripe production output, and source new factories to diversify their supply chain and circumvent their tariff issue.<\/span><\/p>\n<p><span style=\"font-family: roboto; font-size: 12pt;\">How can we help your company do this?<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: roboto;\">Supplyia helps Amazon sellers, brand builders and <\/span><span style=\"font-family: roboto;\">growing small businesses confidently navigate the product creation process. <a href=\"https:\/\/www.supplyia.com\/our-services\/pricing\/\">Click here<\/a> to learn more about our process and how we can help you develop and bring your next great product to market!<\/span><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_btn title=”More customer cooperation cases” color=”orange” align=”center” link=”url:https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLq8TjJIbetGShzgiFQkyifcWIp3aKG8ZD|||”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] [\/vc_column_text][vc_btn title=”More customer cooperation cases” color=”orange” align=”center” link=”url:https%3A%2F%2Fwww.youtube.com%2Fplaylist%3Flist%3DPLq8TjJIbetGShzgiFQkyifcWIp3aKG8ZD|||”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1655352118172{margin-right: 100px !important;margin-left: 100px !important;}”][vc_column][vc_row_inner el_class=”container”][vc_column_inner][vc_column_text]Setting up an e-commerce business as a sole proprietorship or with a business partner is far from an easy adventure. There are many moving parts, and maintaining a positive trajectory requires an ongoing, full-time effort. Even the most well-intentioned leaders can … <a href=\"https:\/\/www.supplyia.com\/why-supplyia\/case-study\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">case study<\/span> <span class=\"meta-nav\">→<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":147,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nobottom.php","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3806","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/pages\/3806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/comments?post=3806"}],"version-history":[{"count":6,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/pages\/3806\/revisions"}],"predecessor-version":[{"id":12587,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/pages\/3806\/revisions\/12587"}],"up":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/pages\/15"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/media\/147"}],"wp:attachment":[{"href":"https:\/\/www.supplyia.com\/wp-json\/wp\/v2\/media?parent=3806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}